Sosiaalinen media bisneksessa Suomessa

I have recently set up a business within social media consulting in Finland. I am curently doing cold calls to potential clients, and while doing this, I am researching the business sphere here for social media use. It seems that companies are just started whereas in the USA, they are already implementing apps, and US companies, at least some, have a strategy and operations in place for reaping of the business benefits of social media. Is it a cultural thing?